Three months of clean code, and the user went straight for the feature we almost deleted. Here's something the startup ecosystem doesn't say out loud often enough: a lot of technical founders are building products that nobody actually needs. The founders are talented. The engineering is
Most early-stage companies in Africa do not die because the product is bad. They die when the founder gets tired, starts doubting the thing, and drifts from the reason they built it in the first place. I have watched it happen in my own work, and I have watched it
AI tools made the mechanical parts of product building nearly free. What they cannot touch is the judgement that makes a product feel built for a real user in a real market. Most AI-generated products look the same. That is not a bug. It is the whole problem. Every founder
The notebook was a school exercise book, the kind you buy in a three-pack at PnP for about fifteen rand. Blue cover. Faint ruled lines. Corners curled from being opened and closed fifty times a day. It was the entire credit management system for a spaza shop in Sterkspruit, and
Why the Person Who Builds It Almost Never Owns It There is a moment in every recording contract negotiation where the artist's lawyer asks about the recoupment structure, and the label's lawyer explains it patiently, and the artist nods because they understand the words. Then they
The founder is sitting across from a woman who runs a small logistics business out of Witbank (eMalahleni). She has been using the product for four months. The founder drove all the way from Johannesburg to see her, which she found slightly strange, but she agreed to the meeting. For
The power went out at 11:43 on a Tuesday morning. Amara had been on a demo call with a prospect in Accra, a logistics company, their biggest lead that month, when the screen went black. No UPS. No generator. The modem died with the lights. She had been here
For decades, the dream of programming has been consistent: to ascend the ladder of abstraction. We've journeyed from punch cards to binary, then to assembly, high-level languages like C, frameworks, and eventually to low-code/no-code tools. Each progression diminished the importance of syntax, elevating the significance of intent.
Most founders obsess over either building or selling. The truth? You need both working together in a loop. Think of your startup as an infinite cycle: building feeds selling, selling feeds building. The faster that loop spins, the closer you get to product-market fit. Unifying Building and Selling Startups must
South Africa: The World’s Most Unequal Country Nearly 30 years after apartheid, South Africa still holds the unwelcome title of the most unequal country on Earth [1]. Multiple data points from global institutions underscore how starkly income and wealth are concentrated at the top, far more than in any
Recently, I've been closely observing creation, driven by genuine curiosity and filled with countless questions. It began by simply noticing the fascinating instincts of animals: These creatures do more than survive. They perform, plan, sacrifice, collaborate, deceive, and sometimes give everything. Their lives unfold like poetry, patterned, purposeful,